CAMPAIGN-I: News in brief

Trouble TV, Flextech's teen channel, launches an SMS marketing

programme this week through Billington Cartmell and its recently signed

partnership with Flytxt, the mobile marketing company. The campaign

invites viewers to text in a code that appears on the channel's screen

once an hour between 12pm and 5pm Monday to Saturday for a two-week

period, which will see them entered into a daily draw.

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