CAMPAIGN-I: News in brief

NTL is to launch an interactive TV advertising campaign on its Electronic Programme Guide (EPG). Six advertisers have signed up to the new ad delivery platform, including FilmFour, Goldfish and Legal & General. Banner advertising will appear on the EPG screen, and people will be able to click through the banners on to a microsite offering additional information on products or services. Creative for most of the advertising will be integrated with existing above-the-line advertising.

NTL is to launch an interactive TV advertising campaign on its Electronic Programme Guide (EPG). Six advertisers have signed up to the new ad delivery platform, including FilmFour, Goldfish and Legal & General. Banner advertising will appear on the EPG screen, and people will be able to click through the banners on to a microsite offering additional information on products or services. Creative for most of the advertising will be integrated with existing above-the-line advertising.