CAMPAIGN-I: News in brief

Vodafone is sponsoring ZDNet's PDA news service this month to

publicise the new General Packet Radio Service (GPRS). The sponsorship

includes a Vodafone logo, which will click through to a splash page

highlighting the benefits of GPRS. The PDA campaign will be backed by an

online advertising campaign featuring dhtml skyscraper ads and targeted

e-mail newsletters.