CAMPAIGN-I: News in brief

Advertising on interactive TV will only account for 7 per cent of

US advertising by 2005, even though 44 per cent of TV-based shopping

will be through interactive TV, according to Jupiter Media Metrix.

Advertising revenue on interactive TV will be pounds 3.2 billion. A

senior analyst at Jupiter cited advertisers' distrust of the seeming

ineffectiveness of internet advertising and the lack of a common

national interactive TV technology platform.