CAMPAIGN-I: News in brief

A new youth-focused holiday website is launching this week with a

Robbie Williams viral marketing campaign. The promotion offers users the

chance to win tickets one of his concerts. Independently-owned is offering more than two million holidays from

high-street tour operators including Airtours and First Choice. The

e-mail is expected to reach about 100,000 users, as the promotion

requires a respondent to enter the e-mail addresses of two friends who

must also enter the draw in order to validate the original entry.