WORD, the online rating and data company, has dropped its
subscription charge as the company looks to expand internationally. The
company now allows online planners and buyers to access the data on a
free, registered-user basis. Russell Church, the founder of the
six-month-old service, said the reason for abandoning the subscription
model was down to penetration and not lack of take-up. "We sold 100
subscriptions but the only real way to make internet advertising more
effective is if we provide free unlimited access," he said.