Nike and Milka each scooped a grand prix at this year's Cyber
Lions, with the UK only managing one gold Lion and two silvers in
Nike's site, created by the Canadian agency Critical Mass for its
bespoke athletic shoes, allows users to customise its range of ID shoes
and purchase online, hence its success in the e-commerce category. The
Milka consumer site, created by FARFAR Stockholm, won in the beyond the
EMC Saatchi snatched the only UK gold for its police recruitment site,
www.policecouldyou.co.uk, in the non-profit organisation category.
DeepEnd won a silver for www.britshorts.com in the event/film promotion
category and Good Technology London won a silver for U2's website,
www.u2.com, in the creating community category.
Carla Hendra, the president of OgilvyOne North America New York, and
president of the Cyber Lions jury, said: "We were unanimous on the grand
prix winners. Nike was clearly a website with a commercial function as
well as a design function. The overall criteria was for work that was
innovative and true to the purpose it was designed for - so no
gratuitous use of technology."
Nike also won a gold in the brand promotion category for its Nike
Sportswear site, www. nike-women.com. TBWA/ Chiat/Day New York won three
gold Lions for its US campaign for Doctors Without Borders, a charity
that offers medical care for refugees, in the simple banners
There were 209 entries shortlisted out of the 1,471 entries, and Cannes
organisers say entries are 50 per cent up on last year.
Despite this increase, Patrick Collister, the executive creative
director of ehsrealtime, and one of only two UK jurors, said: "The Cyber
Lions still haven't got the universal lustre that the TV Lions have
certainly obtained. They will get more and more important as technology
gets better. Several of the categories won't exist next year as the
He added: "The two most important sites were Absolut Director and BMW
Films. com, but neither got anything as they weren't entered by the
people who created them."