Ntl has cut its interactive TV team by half as part of a company
restructure. The broadcaster has laid off 55 of its 106 staff, sparking
speculation over the future of its interactive cable shopping and
The news follows reports last week that ntl was planning to make as many
as 1,000 job cuts in an attempt to reduce costs over the next two
Ntl Interactive was set up as a separate division within the broadcaster
three years ago. Sources close to ntl suggest that the department has
been suffering from funding difficulties for some time, and that the
cut-backs indicated that the interactive cable service was in
The interactive service on ntl carries more than 100 content partners
including Teletext, ITN and Halifax. Ntl has more than 500,000 digital
subscribers but the interactive services are not available to all of the
broadcaster's subscribers - they are limited to certain regional
Steven Carter, the chief executive of ntl, was unavailable for comment
as Campaign went to press.
A spokesperson for the company said: 'This was the final stage of the
integration of our interactive and consumer divisions, and as a result
there was a duplication of roles.'
The job cuts are expected to concentrate on the sales, marketing and
product development departments.