CAMPAIGN-I: ntl poaches JWT's Davies for director role

The cable giant ntl has poach- ed Digital@JWT's UK managing

director Jeremy Davies.

Davies will take the role of director of commercial content at ntl. He

leaves the agency after eleven years, and will join JWT's former chief

executive, Stephen Carter, who was recruited by the broadcaster last


A replacement is being sought for Davies at the new-media division. In

the interim David King, the managing director of Digital@JWT in the

Middle East, Europe and Africa, will cover his duties.

Digital@JWT, whose clients include the DTI, Kellogg, Deloitte & Touche

and Shell, was launched in March 2000 to focus mainly on digital

consultancy and strategy. The departure of Davies follows that of the

division's head of strategy, Tim Hayward, who left to join TBWA/London

in February this year.

Simon Bolton, JWT's chief executive, will oversee King and


Davies said: "Simon Bolton has a very good understanding of what digital

has to be."

Davies joined JWT London in 1990 as a graduate trainee. He worked for

three years in the agency's London office and then abroad for a year at

JWT Amsterdam, followed by two years at its Sydney office. After

returning to London, Davies and Carter pitched and won the ntl business

for the agency in March 1999 and Davies became the director of the ntl

account before being appointed to his role at Digital@JWT.

Davies will oversee ntl's content portals across both the internet and

digital TV. He said: "They have a large number of content assets and

joint ventures and I will be responsible for all of these."