The cable giant ntl has poach- ed Digital@JWT's UK managing
director Jeremy Davies.
Davies will take the role of director of commercial content at ntl. He
leaves the agency after eleven years, and will join JWT's former chief
executive, Stephen Carter, who was recruited by the broadcaster last
A replacement is being sought for Davies at the new-media division. In
the interim David King, the managing director of Digital@JWT in the
Middle East, Europe and Africa, will cover his duties.
Digital@JWT, whose clients include the DTI, Kellogg, Deloitte & Touche
and Shell, was launched in March 2000 to focus mainly on digital
consultancy and strategy. The departure of Davies follows that of the
division's head of strategy, Tim Hayward, who left to join TBWA/London
in February this year.
Simon Bolton, JWT's chief executive, will oversee King and
Davies said: "Simon Bolton has a very good understanding of what digital
has to be."
Davies joined JWT London in 1990 as a graduate trainee. He worked for
three years in the agency's London office and then abroad for a year at
JWT Amsterdam, followed by two years at its Sydney office. After
returning to London, Davies and Carter pitched and won the ntl business
for the agency in March 1999 and Davies became the director of the ntl
account before being appointed to his role at Digital@JWT.
Davies will oversee ntl's content portals across both the internet and
digital TV. He said: "They have a large number of content assets and
joint ventures and I will be responsible for all of these."