Ogilvy Interactive has created the first branded PDA game around
IBM's involvement with Wimbledon.
The game, a more sophisticated version of the early computer tennis game
Pong(TM), is part of an extensive interactive campaign by IBM.
The online campaign consists of a series of three highly interactive
banners, a microsite and the downloadable game. The interactive work
will be backed up by a widespread press campaign. Ambient work has also
been devised by OgilvyOne.
The Flash banner ads highlight IBM's e-business infrastructure and use a
feed from Wimbledon to convert scores into sound files in real time, and
show the live weather conditions. One, "matches in progress", is six
times as large as the traditional banner perimeter and allows the user
to scroll around a large map of Wimbledon. As the cursor moves around
the grounds each court is highlighted showing the live match in
progress. The banners feed through to a splashpage.
The PDA game is made up of five sets of six games, which use the same
scoring system as tennis. The games get increasingly faster as the match
progresses but the player can volley and hit the ball harder by moving
the racket in certain ways.
Free to download, the PDA game can also be e-mailed, providing a viral
element, and beamed via infrared to other IBM Workpads, Palms,
Handspring and Sony handsets. It can be downloaded from guardian.co.uk,
sport. telegraph.co.uk, sports.com and ibm.com/e-business/uk/
The banners are being placed by Mdigital on sites such as
guardian.co.uk, msn. co.uk, ft.com, sport.telegraph.co.uk and