Optimad.com, the European web-based media sales platform, has
received a pounds 5 million funding boost from the venture capital
companies 3i Group and Digital Mountain, which is owned by
Communications Equity Associates.
Optimad.com will use the pounds 5 million to develop its technology and
to roll out its existing service to more European markets. It also plans
to add broadcast media to its portfolio of outdoor, press and online
The head of marketing and sales, Dominic Coupe, who recently joined from
MediaVest, said: ’We want to cover all types of media, including
Media planners and buyers can browse the site to find out what space
media owners have available. They may also put in specific requests.
Optimad.com then carries out all administration for the transaction.
Sites are live in the UK and Germany and the web-based media company is
in the process of recruiting staff to set up a site in France, in order
to cover each of the major language groups.
Optimad.com was formed last month when the UK online sales company
adtender.com and the German media specialist adfora.com merged.
Adtender.com’s first website went live in April.
Derek Morris, a founding partner of the media communications specialist
Unity, was recently appointed as a non-executive chairman of
optimedia.com to help develop its business beyond its UK newspaper and