Peoplesound.com, the music portal that provides a showcase for unsigned musical talent, has launched a product for marketers who need to license music for both on- and offline advertising projects.
The portal promises to license the music at a quarter of the cost and in a fraction of the time that the process would normally take.
The website represents more than 10,000 unsigned bands and artists, and has both the master and recording rights to their music.
Advertisers looking for tracks will be able to use the service to hunt down the music they want to use and then license it within a day. A facility for finding music that sounds similar to well-known tracks will also be available.
Peoplesound's new-business director, Simon Miller, said: 'Ninety per cent of ads want music that fits the brief, which is where we're targeting.'
Peoplesound, which will take a cut of the commercial revenue, promises to increase its clients' exposure through such deals, as well as to improve their chances of getting a record deal. Miller said that the new scheme will change the music licensing process and claimed: 'A lot of the bands on our site will go on to bigger and better things.'
Clive Farrell, a freelance music consultant, said that the Peoplesound initiative was a positive step in speeding up the music licensing process.
However, he added: 'A lot of the music isn't top quality, because it isn't done by signed artists.'
In addition, Miller said that within the next six months Peoplesound would launch another service. This would be targeted exclusively at ad agencies, not just marketers in general.