The first print directory for websites launches this week in an
attempt to address the short-falls of online search engines.
FlickDotCom, published by independent company FlickDotCom, uses the same
model as the Yellow Pages and lists websites in 30 different
The directory relies on advertising for its revenue, both from pure
dotcoms and bricks-and-mortar companies that sell via the internet.
The directory is being distributed to online households this week, and
will also be available at PC World stores. The directory carries more
than 300 advertisers and more than 4,000 website listings.
According to the publisher's research, more than two-fifths of internet
users have trouble finding what they need over the web and more than
one- third give up searching after five minutes because they cannot find
what they need.
The directory will be updated annually but the publisher plans to issue
a CD-Rom version, which will be revised quarterly, as well as a website
for the catalogue.
The founder and sales and marketing director of FlickDotCom, Elaine
King, said: "It's a very tenuous, volatile market, but we have gone out
and pitched to the clicks-and- mortar companies who are bound to be
there in 12 months' time, as well as the pure dotcoms such as eBay and
Chris Ketley, a managing partner at Zenith Interactive Solutions,
expressed doubts about the validity of the directory because it would
only be updated annually.
He said: "Have you ever looked at a printed web directory and noticed
how out of date it is? It's likely to send people to homepages only,
rather than specific sections of sites. Freeserve, for example, may be
the best place to go for everything you might ever want to do, but how
will they handle the depth of content sites like this have?"