Everything here is laid out extremely well. After a very quick
loading sequence, my first impression is the one that stays with me
until I leave - this site has been nicely designed, well thought through
and is, moreover, very useful. The pages are clean and uncluttered with
a soothing choice of colours throughout. Text is easy to read,
unpretentious and to the point, and the navigation is some of the
easiest that I've come across for a site of this size. It feels, dare I
say it, like an "idiot's guide to the Tate" in that it's almost
impossible to get lost or confused even if you had no idea what the Tate
is all about.
This is a good thing. Art accessible to everyone? - job done.
And so to the work. There are various ways of finding what you want.
You can search an A-Z of artists, or by collection or by subject within
a collection. When I visited, there was also a collection of British
watercolours, drawings, oil sketches and prints curated by the
distinguished scholar, Paul Oppe. Again, navigation through these
sections is effortless. It is a pity that only 11,000 of the Tate's
50,000 pieces of work are accompanied by an image but this, we are
reassured on site, will change by next year.
There also seem to be a lot of copyright issues surrounding the works of
a few artists but again, we are informed that attempts are being made to
get round these. I would have liked to have been able to magnify an
image so I could look at it without it being surrounded by text, but
this is a small gripe.
I have a choice of ways to browse around the online shop.
And that's it. The Tate site is a good one. It doesn't get me fired up
but it's the art that is meant to do that, isn't it? Overall, simple
sophistication and functionality combine to make it a pleasurable and
Owner: The Tate
Brief: Reflect the new, clean, modern image of the Tate
Launched: March 2000
Developed by: Nyrris Digital Design