From past experience there has been nothing harder than for
websites to compete head-on with their big screen cousins who have
paying audiences, Dolby on tap and deep pockets. But try these for
Visit starwars.com and see if it lives up to your childhood memories of
the film. The site doesn't meet any of the interactive expectations that
a sci-fi movie could set up - feathered montage images and floating
boxes just don't cut it.
The Expanded Universe section is simply an advert that dilutes the
integrity of the epic. Maybe this is the standard for the lowest common
denominator that should be adhered to in order to maximise time spent on
the site. Maybe the ever younger target market needs a simple and
idiot-proof site, or maybe the length of time that Star Wars has been
exposed to a myriad of marketing styles warrants a non-approach to the
website production. No - it's just bad!
Center-of-the-world.com is another matter. Timing is everything for
strip-tease and movies, both make you wait. They balance what you see
with your own imagination - even entering this site you have the usual
door trouble - brilliant!
The story line may be linear but each click makes you feel that you have
your own private dancer. The web designers have managed to get behind
the camera on set and new footage extends the story, uniting cinema goer
and web user.
It's unfair to compare a family movie to a soft porn film but, apart
from the obvious light sabre similarities, I think this exercise
demonstrates that if expensive films are a balance of creativity and
content, why aren't the websites?
Launched: November 1996
Developed by: Lucasfilm
Owner: Artisan Entertainment
Launched: February 2001
Developed by: Hi-Res