Profero's creative director, Jamie Corker, is leaving the agency's
UK office to launch Profero in Australia.
Corker, who was one of six directors who founded Profero in March 1998,
will launch the Australian agency in July with Steve Ryan and Ben
Ryan will be the managing director and Millar will take the role of
business development director. Ryan joins Profero from mdigital, where
he was the managing director. Millar has most recently been working at
an e-business for Deloitte & Touche.
The agency will work in the Australian market for Profero's roster of
clients and has already won two unnamed accounts. It will be based in
Sydney, and Corker will take on an overall creative advisory role at
Profero's five offices.
The move means Profero is entering a marketplace that has suffered from
the global downturn in internet stocks. Several high-profile new-media
companies have withdrawn from the region, including DoubleClick, which
closed its sales operation in March, but kept its technology offshoot
Ryan said: "We've come through a situation where the market was pretty
much funded by the dotcoms. In the past six months, certainly in
Australia, we've seen traditional companies which have been around for a
while and which have established revenue streams get involved in new
media. There has been some consolidation of the media business, but we
have a strong business model and the dotcom dollars are being replaced
by traditional companies."
Corker's position in the UK will be filled by Dave Harrison, his deputy,
who joined the agency two years ago.