Securicor is dedicating pounds 2 million to an online advertising
campaign for the launch of its internet shopping service Safedoor.
The campaign has been created by the Chime-owned BloodPartnership, an
online advertising agency, and launches this week. The online media was
planned and bought by i-Level.
The online advertising for the new brand, which aims to give online
shoppers more security on their internet transactions, is based on the
offline work created by HHCL & Partners (Campaign, 9 March). It aims to
show how consumers can keep their personal details - including their
credit card numbers - private.
Safedoor's online campaign consists of more than 35 different creative
executions, which will use technologies including dynamic HTML, banners,
pop-ups and flash-ads. The ads are aimed at opinion formers rather than
Shaun Varga, the managing director of BloodPartnership, said: 'What
makes this campaign unusual is not just its sheer scale but the way in
which the two agencies worked together to form a seamless campaign.'
Safedoor is the first client project on which the two Chime agencies
have worked together.
BloodPartnership was formed in July last year by Varga and Jeremy
Garner, both founding members of Deepgroup's GlueMedia. BloodPartnership
clients include Iceland, Virgin.net and Charcol, the online mortgage