Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit.
The new-media subsidiary has been working beneath the Starcom Motive umbrella for the past two years as part of the Starcom IP international network. It has provided existing Starcom Motive clients with online media planning and buying services. From now on, though, the agency will pitch for clients independently of Starcom Motive.
John Owen, the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury of being able to develop our expertise and client base in this emerging area without the rigours of hitting business plan targets.
'We are now both able and very willing to stand on our own two feet and make a significant contribution to the agency's bottom line.'
Iain Jacob, the executive director of Starcom Motive, said: 'Starcom IP was formed because of our commitment to leading edge and innovative digital development. The business has clearly developed its own strong client franchise.'
Starcom IP's existing clients include Levi Strauss, One2One and Scottish Power, and the agency has just completed its first digital TV task for a WH Smith interactive TV ad campaign.