CAMPAIGN-I: Start-up will pay consumers to e-mail ads

An e-mail marketing company is to pay consumers for including advertising messages in their everyday e-mails.

An e-mail marketing company is to pay consumers for including

advertising messages in their everyday e-mails.



Mailround.com is a permission-based e-mail marketing service that aims

to capitalise on e-mail’s position as the most commonly used

communication tool. The service embeds clickable messages into e-mails

which users are paid to send and receive.



Mailround.com will offer postage stamp-sized messages carrying offers

from sponsors. When users send an e-mail, a customised stamp is sent to

a chosen contact in their address book.



The system resembles a loyalty scheme in that the more it is used the

more money consumers can earn. Once the total amount of money generated

from advertisers over the past month has been calculated, a percentage

is passed on to users.



The money earned can be redeemed either in cash or with one of the

site’s rewards partners. Mailround.com is in the process of signing six

rewards partners and a user could earn up to pounds 100 a year through

the scheme.



Roy Tuvey, a co-founder of Mailround.com, along with his brother Eldar,

said: ’Advertisers benefit from a more interactive channel and consumers

get paid for something they do every day.’



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