CAMPAIGN-I: Tangozebra unveils first interactive ads for TV on Freeserve

Online ad technology that allows full-page, animated ads to run on

interactive programming is to launch on Freeserve's interactive TV

portals over the next month.



Freeserve and Tangozebra - the online advertising company that created

the software - are rolling out the new tranzition ad opportunities on

all of the open access TV browsers, including ONnet and Bush TV. Until

now the technology has only been available for use on the web.



Tranzitions afford advertisers larger, more creative solutions than most

other online ad technologies, and are the closest that online ads have

got to TV commercials. They run between web pages and can play audio

files. The ads play automatically as a web user moves from one link to

another. Freeserve is the first media owner to offer the interactive

format to advertisers on the TV.



James Booth, the director at Tangozebra, said: 'This new development

will make it even easier for advertisers to develop truly integrated,

cross-platform advertising campaigns.'



It is not yet known which advertisers will be the first to launch

campaigns on the service using the new technology. Brands to use the

technology on the web so far include Virgin Money, BA, Ford and

Sportal.



Interactive TV advertising usually takes the form of either a broadcast

30-second spot ad with an interactive button which leads the user

through to a microsite, or banners within the interactive TV service

itself.



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