Some of the industry’s leading figures have come together to form a
digital agency dedicated to creating interactive television advertising
Richard Forbes-Robinson, previously the head of television at TBWA GGT
Simons Palmer, is heading the launch of Phosphorous with Simon Smith,
who has left his role as creative manager at the digital production
company Static 2358 to join the group as its technology visionary.
Jon Dobinson, who is the managing director of the creative consultancy
Other*, will become the managing director of Phosphorous, and Nicola
Prehn will be the accounts manager.
The launch of the agency follows the recent creation of the interactive
commercials company Sleeper, a joint venture between the web agency
Deepend and Blink Productions (Campaign, 30 June).
As well as providing both clients and agencies with interactive TV
marketing solutions, Phosphorous will also develop websites and
Forbes-Robinson will be head of production at Phosphorous and said that
the agency aims to offer independent digital solutions for its clients
in this field. ’Rather than being tied to one client or production
company, we’re trying to provide services to agencies, clients and
production companies because we believe we have the expertise,’ he
’We want to be in a position to advise people as the technology becomes
Forbes-Robinson said that Phosphorous is in discussions with a number of
agencies about the formation of some strategic relationships. He would
not name the agency’s first client, although he said it was a major
German automotive company.