Yo!Sushi, the London-based Japanese restaurant franchise, has put
its digital account out to pitch. The restaurant chain is reviewing its
online branding and operations, and is seeking to revamp its website and
expand into e-commerce.
It is understood that there is a three-way pitch taking place and that
the web shop Large Design is one of the agencies pitching. Large Design
was appointed by Yo!Sushi to handle its branding task but the agency is
having to undergo a separate pitch for the website development and
Yo!Sushi opened its first restaurant in London in 1997. The chain now
has 11 restaurants in London and recently announced plans to expand
Yo!Sushi's founder, Simon Woodroffe, revealed at the beginning of this
month that the chain was also planning to launch a hotel project.
The www.yosushi.com web-site only launched e-commerce facilities over
the past couple of weeks. The website takes orders for food to be
delivered, but only from customers who live within the neighbouring
postcodes of its West End and Clerkenwell branches.
Large Design's branding brief is to create guidelines for the increasing
number of Yo!Sushi products.
The agency will also be consulted on the hotel project and will be asked
to advise on licensing agreements with supermarkets.
Lars Hemming Jorgensen, the creative director at Large Design, said:
'It's interesting for us to be doing more offline work, not just web
design but also brand consultancy. But we are confident that we will
work with them in an internet capacity too.'