Sky Sports and Two Way TV have teamed up to develop interactive
programming for Sky Sports viewers, paving the way for interactive
gaming to be offered to the huge Sky Sports audience.
Two Way TV's interactive games allow users to play games with their TV
sets, in some cases paying for the privilege to win prizes or cash. The
game structure is expected to be carried on to the Sky Sports
Interactive gaming will allow viewers to interact with sports events
such as football games, Formula 1 and golf. They will be able to predict
events, such as whether a goal is going to be scored or who is going to
win a race. Predictions would then be logged into a database with
viewers able to watch their success at the end of the match.
Simon Cornwell, the chief executive of Two Way TV, said: "The
combination of Sky Sports' quality coverage and renowned interactivity
with Two Way TV's unique ability to deliver live interactive games into
the home will create a new and potent viewer experience.
"This co-operative agreement with one of the world's top sports
broadcasters is in itself an endorsement of the interactive expertise
that we have developed."