CAMPAIGN-I: US advertising associations unite over web regulations

The Internet Advertising Bureau in the US has joined forces with

the American Association of Advertising Agencies to issue proposed

contract terms and conditions to regulate deals made by online

advertisers and media owners.

The new guidelines, developed by a joint taskforce from the two bodies,

cover issues including insertion orders, ad placement and cancellation


However, agencies and media owners will not be obliged to adhere to the

guidelines but the US IAB is pushing for its members to do so. It is not

yet known whether the UK IAB and its members will back the

recommendations proposed.

The US IAB's chief executive, Robin Webster, said: 'One of the key

objectives for the IAB is to simplify and make easier the buying and

selling of interactive advertising for both media companies and

agencies, and our work with the AAAA is one of the first steps in that


'Our two organisations have been committed to creating the template

which will most benefit our respective memberships, and this is a giant

step forward in that direction.'

One of the key recommendations to come out of the document is that an

agency cannot cancel a campaign less than 30 days before it is due to