CAMPAIGN-I: Web Watch - automotive sites

Rank Site Address Latest monthly page

impressions (millions)

1 Auto Trader Interactive 26.0

2 Top Gear *8.7

3 What Car Online 7.9

4 Autobytel 7.2

5 Jamjar 5.0

6 Parkers Online *4.6

7 Auto Express 4.4

8 ixM (Exchange & Mart) *3.9

9 4Car 3.0

10 Fish4Cars 2.7

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: Tel:

(020) 7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505


* ABC Electronic.

This week's rather topical chart (see Spotlight-i, right) leaves the top

five unchanged, with no new entries. Auto Trader Interactive, the market

leader, has launched its first interactive television campaign on the

ONdigital service this week, which accompanies its Perfect Partner



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