CAMPAIGN-I: WEB WATCH - Lifestyle sites

Rank   Site                    Address               Latest monthly page

                                                  impressions (millions)

1      FHM                     fhm.co.uk                            14.0

2      Vavo                    vavo.com                              9.6

3      Uploaded                uploaded.com                          7.0

4      Handbag                 handbag.com                           5.4

5      Maxim                   maxim-magazine.co.uk                  4.4

6      Ministry of Sound       ministryofsound.com                   3.1

7      Vogue                   vogue.co.uk                           3.0

8      BeMe.com                beme.com                              2.6

9      gay.com                 gay.com                               2.5

10     StudentUK               studentuk.com                         2.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.brad.co.uk. Tel: (020)

7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505

8254.





This week's lifestyle chart is partly a tale of new-media brands triumphing over old ones. Vavo, the portal for the growing mass of silver surfers, overtook IPC's well-established lads' brand Uploaded during the past month by more than two million page impressions. If that wasn't already bad enough, Handbag was also on the rise, with more than two million page impressions ahead of Vogue.



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