Rank Site Address Latest monthly page
impressions (millions)
1 FHM fhm.co.uk 14.5
2 UpLoaded uploaded.com 7.7
3 Vavo vavo.com 7.2
4 Maxim maxim-magazine.co.uk 4.4
5 Handbag handbag.com 4.0
6 Ministry of Sound ministryofsound.com 3.1
7 Vogue vogue.com 3.0
8 BeMe beme.com 2.6
9 Student UK studentuk.com 2.0
10 CharlotteStreet.com charlottestreet.com 1.5
These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.brad.co.uk. Tel: (020)
7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
8254.
This week's chart-topper FHM is also the nation's favourite men's title, but it is getting some serious competition online from Vavo. Vavo is aimed at 'silver surfers' who are proving to be as active an audience as FHM's young males. Vogue.com's ads might have swept the board at the Campaign Poster Awards, but Handbag.com's traffic beat the magazine's website with a million more impressions.
