This week's chart remains almost identical to that published in
January, with the leaders remaining the same. Fish4Cars' television
advertising by Publicis has kept the brand in the chart at number ten,
but traffic-wise the figures are practically identical to January's.
Jamjar's advertising through Mortimer Whittaker O'Sullivan is also still
running and helping to keep the brand in fifth position.
Rank Site Address Latest monthly page
1 Auto Trader Interactive autotrader.co.uk *23.5
2 Top Gear topgear.beeb.com *8.7
3 What Car Online whatcar.com 7.9
4 Autobytel autobytel.co.uk 7.2
5 Jamjar jamjar.com 5.7
6 IxM (Exchange & Mart) ixm.co.uk 3.2
7 4Car 4car.co.uk 2.9
8 Parkers Online parkers.co.uk 2.4
9 Auto Express autoexpress.co.uk 2.0
10 Fish4Cars fish4cars.co.uk 1.9
These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com.
Tel: (020) 7505 8458. For a free listing in the New Media section of
BRAD, call (020) 7505 8254. *Figures from ABC Electronic.