CAMPAIGN-I: Web Watch: motor sites

What Car? Online has overtaken Top Gear in this month's look at

automotive sites. Channel 4's 4Car site continues to edge up the ratings

too, jumping from three million impressions the last time we looked at

it, to 4.5 million this month. Auto Trader is still holding on to the

top slot, though, with its popularity creeping up by half a million page


Rank Site Address Latest monthly page

impressions (millions)

1 Auto Trader Interactive *26.6

2 What Car? Online *10.8

3 Top Gear 8.7

4 Parkers Online 7.0

5 Auto Express 5.2

6 Jamjar 5.0

7 4Car 4.5

8 Max Power Online 4.0

9 ixM (Exchange & Mart) 3.9

10 Fish4Cars 3.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD:

Tel: (020) 7505 8458. For a free listing in the New Media section of

BRAD, call (020) 7505 8254. *Figures from ABC Electronic.