CAMPAIGN-I: WEB WATCH: news sites

There may be a battle raging between BBC1 and ITV over the ratings for their respective nightly news TV broadcasts, but the BBC's online news service has attracted an impressive 130 million page impressions this month. The much talked about press campaign for megastar.co.uk, created by Soul, also seems to have been successful - it has brought in 19 million page impressions.



Rank   Site                          Address         Latest monthly page

                                                  impressions (millions)

1      BBC News                      bbc.co.uk/news                130.0

2      FT.com                        ft.com                         30.0

3      Electronic Telegraph          telegraph.co.uk                24.0

4      World Online                  worldonline.com                22.3

5      Guardian Unlimited            guardianunlimited.co.uk        19.7

6      Mega Star                     megastar.co.uk                 19.0

7      The Independent               independent.co.uk              15.0

8      Teletext                      teletext.co.uk                 13.4

9      Times/Sunday Times            thetimes.co.uk                 12.5

10     ITN Online                    itn.co.uk                      11.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.brad.co.uk. Tel: (020)

7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505

8254.







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