CAMPAIGN-I: WEB WATCH: Sports sites

Rank   Site                       Address            Latest monthly page

                                                  impressions (millions)

1      CricInfo                   cricket.org                       90.0

2      Sportal.com                sportal.com                       58.0

3      Sports.com                 sports.com                        48.2

4      Eurosport                  eurosport.com                     30.0

5      SportingLife               sportinglife.com                  28.0

6      Teamtalk                   teamtalk.com                      15.5

7      Total Football Network     totalfootball.co.uk               12.2

8      AutoSport.com              autosport.com                     10.1

9      FA Premier.com             fa-premier.com                    10.0

10     Liverpool FC               anfield-online.com                 8.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.brad.co.uk. Tel: (020)

7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505

8254.





This week's chart for sports sites was evenly split between the generic online sports brands such as Sportal.com in second place and SportingLife (fifth), and the more sports-specific brands such as CricInfo (first) and Teamtalk (sixth). Although a website specifically dedicated to one team such as the one for Liverpool FC sits in the top ten, the difference in the traffic levels of this website compared with the front-runners is huge - approximately 82 million page impressions less.



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