WordOnline.net, an online global resource for new-media planners and buyers, is preparing to launch. It will compete with established rivals such as Brad.
WordOnline will provide one of the biggest online directories of websites for advertisers and their agencies to use for planning online advertising campaigns and other web marketing activities.
Brad has an online database of advertising websites, as well as all of the traditional media. However, so far Brad's database of online media inventory only carries around 1,200 website listings and includes only UK sites.
WordOnline's database listings will include the websites' ad inventory, their traffic and ratecards and listings for more than 35,000 sites worldwide.
WordOnline is expected to launch in January and, according to its founders, it is in discussions with a number of traditional and new-media agencies about the formation of a steering committee.
Paul Slight, the managing director of WordOnline, said: 'The aim of the steering committee will be to make sure that the product is what the industry wants. They should feel that it enables them to achieve quicker, more targeted campaigns for their clients. It's a time saver.'
Ed Pizey, WordOnline's agency relations officer, and previously an account executive at BJK&E, is liaising with UK agencies about the project launch.
Slight said: 'Customers will be charged a subscription rate of pounds 2,500 per year.'