CAMPAIGN-I: Wweb watch: search engines

Rank Site Address Latest monthly page

impressions (millions)

1 Yahoo! 399.8

2 MSN 293.0

3 AOL 235.0

4 Freeserve 192.5

5 Excite 121.0

6 Compuserve 109.0

7 Lycos 85.0

8 LibertySurf 76.3

9 LineOne 68.7

10 Ask Jeeves 66.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: Tel:

(020) 7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505


Yahoo! comes top of the search engines chart this week being more than

one hundred million page impressions ahead of its nearest competitor,

MSN, which also ran a major TV advertising campaign recently through

McCann-Erickson. AOL's 'Connie' campaign, created by Mortimer Whittaker

O'Sullivan, is also helping to keep the portal near the top of the

chart, at this week's number three.


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