How to make friends in new media - review a collection of other
agencies’ websites. Great.
A real multimedia treat awaits you at the Interfocus site. Starting in a
virtual reception, I was soon watching a movie of the managing director
explaining the philosophy behind the company and it was good to see
there was a text-only version available. Sticky enough to keep me there
for a while, creative and navigation designed for human use meant it was
all easy to find - which was nice. Only one gripe really, being told
that the ’fish tank’ on the navigation was ’coming soon’. Maybe it would
have been better to wait before adding the link.
A cerebral offering from Leo Burnett, just as well really. Its site is a
dotcom, so no specific information for the UK visitor, but the focus
here is more on its philosophy and its creative vision which, if I were
a client, would be my first concern.
The forum section provided was interesting and had the option to add my
own point of view. The press releases section was up to date. However,
it was a shame I couldn’t search for relevant articles.
The Institute of Practitioners in Advertising site gave me a bit of a
headache. Flash introductions are great (to a degree), but it’s nice not
to have wait for them to download, and even nicer to be able to skip
them altogether. Then I was asked whether or not I wanted to download
non-secure items. I don’t know - do I? What is a non-secure item? Jelly
underpants, maybe. Scary. A lengthy form that I had to fill in before I
could move around the site was another downer. The IPA does a fine job
but it could be a little more friendly to casual surfers who are just
looking to find out a bit more about it. An option might be to have a
general access area with information for all.
What better way to demonstrate the possibilities of new media than by
illustrating it with that most analogue of devices, the Post-It note
(it’s OK, I don’t know if I’m being sarcastic either). They’re
everywhere at amvbbdo.co.uk. But along with them is everything you’d
need to know about AMV: what they do, how they do it and what you should
do if you want them to do it for you. Quite a cool and widely borrowed
idea, but due for a change.
MindShare has another global site, so information dedicated to its
operation in the small hamlet of London is limited to one page. There
has clearly been a lot of thought and planning put into the site. It’s
clean and easy to navigate and the MindSharing section is a clever and
relevant way to show its way of thinking. A collection of viewpoints and
opinions on everything media gives me a good insight into where it is
I couldn’t agree with me more on that. Can I go now?
James Hilton is executive creative director of AKQA
Brief Showcase the Leo Burnett global product, ideas, beliefs,
credentials and news from the network
Created by Capps Digital/Leo Burnett
Brief Give people a feel of what the agency might be like Created by
Peter Souter and Ian Hands
INSTITUTE OF PRACTITIONERS IN ADVERTISING
Brief Build a no-frills site which will develop into the primary
communications vehicle for the IPA Created by Mediatel Address
Brief Not supplied
Brief A global reference and contact point reinforcing the MindShare
brand and illustrating the agency offering
Created by Deepend