CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY - Dr Pepper Y&R Mattingly

When the US’s oldest and third-largest soft drink launched into Australia’s pounds 1.7 billion market, Young and Rubicam Mattingly was given the brief to encourage trial and persistent drinking among core soft-drink consumers. Y&R went for the ’piece of America comes to our shores’ route with a blockbuster starring the Statue of Liberty. The spot opens on grainy scenes of New York as we watch the statue uproot itself and head off into the ocean. The statue plods along its journey, finally resurfacing just outside Sydney, Australia. It emerges from the ocean in front of two phlegmatic fisherman drinking Dr Pepper. ’American?’ one asks. ’Yeah,’ his mate replies.

When the US’s oldest and third-largest soft drink launched into

Australia’s pounds 1.7 billion market, Young and Rubicam Mattingly was

given the brief to encourage trial and persistent drinking among core

soft-drink consumers. Y&R went for the ’piece of America comes to our

shores’ route with a blockbuster starring the Statue of Liberty. The

spot opens on grainy scenes of New York as we watch the statue uproot

itself and head off into the ocean. The statue plods along its journey,

finally resurfacing just outside Sydney, Australia. It emerges from the

ocean in front of two phlegmatic fisherman drinking Dr Pepper.

’American?’ one asks. ’Yeah,’ his mate replies.



’Could get used to it,’ the fisherman says as the statue takes up its

new place by the Sydney Harbour Bridge.



Country: Australia



Agency: Young and Rubicam Mattingly



Client: Cadbury Schweppes



Writer: John Skaro



Art director: Roger Nance



Directors: Peter Cherry, Paul Butterworth



Production company: Radical Media/Independent Films.



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