CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY - RomaSposa Saatchi and Saatchi Milan

RomaSposa is the biggest exhibition in Italy dedicated to couples planning to get married, and it offers the public everything from wedding dresses to travel agencies and furniture. Because all people - or most - are potential targets for this hallowed state, the exhibition, and therefore the ads, are targeted at all young people rather than just those on the brink of marriage. This year’s campaign debunks cliches of weddings, by portraying some more unusual ones from around the world. ’Some come back every year,’ reads the headline of one execution, which features an emir and several of his wives. Another shows an angry wife with a rolling pin and the headline: ’If your wedding doesn’t work, we’ll refund the cost of your ticket.’

RomaSposa is the biggest exhibition in Italy dedicated to couples

planning to get married, and it offers the public everything from

wedding dresses to travel agencies and furniture. Because all people -

or most - are potential targets for this hallowed state, the exhibition,

and therefore the ads, are targeted at all young people rather than just

those on the brink of marriage. This year’s campaign debunks cliches of

weddings, by portraying some more unusual ones from around the world.

’Some come back every year,’ reads the headline of one execution, which

features an emir and several of his wives. Another shows an angry wife

with a rolling pin and the headline: ’If your wedding doesn’t work,

we’ll refund the cost of your ticket.’



Country: Italy



Agency: Saatchi and Saatchi Milan



Client: RomaSposa



Writer: Francesco Taddeucci



Art director: Francesca Risolo



Photographer: Antonio Capa.



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