These two ads are the first centralised campaign that Sony has run
in Australia for several years as each of its eight business units
usually advertise individually. The first ad shows a young couple
upsetting a local farming community with their oversized vegetables.
It’s only after a group of locals stake out the farm that the truth is
revealed - the pair are playing music to their plants through individual
Sony personal stereos. This execution, which takes its inspiration from
fashion ads, targets the under-30s. In the second, an angler films a
mayfly on his Sony camcorder then replays the film on a large-size Sony
TV in his rowing boat. This sends the trout wild, and after a few
seconds they start throwing themselves into the boat.
Agency: Foster Nunn Loveder
Writer: Brett Howlett
Art director: Graham Nunn
Director: Jeff Darling
Production company: Black and BFCS.