A maple leaf, the symbol of Canada, adorns the masthead of Canada’s
elder statesmen of national newspapers, the 155-year-old Globe and
But perhaps the Union Jack might now be more appropriate with Richard
Addis, former editor of The Express, taking the helm. He will be the
Globe’s general in the battle against Conrad Black’s National Post,
which was launched in October 1998.
Addis’s selection as editor is seen as a direct retaliation against the
Post, which is staffed by a number of veterans from the UK newspaper
wars of the 90s. Though the appointment could be a sign that the Globe
is feeling the squeeze from the Post, circulation figures show that both
papers sell about 300,000 copies each.
Canada’s largest circulation daily is The Toronto Star, which earlier
this year made an unsuccessful bid to purchase Toronto’s only tabloid
daily, The Toronto Sun.
The main challenge facing Addis will be to prove that he can keep the
Globe strong in Toronto, now one of the most competitive newspaper
cities in North America. To do this, he must give his national and
international stable of reporters the freedom to seek out off-beat
features and write with the wit and personality that characterise the
Post’s best stories. In order to live up to its slogan as ’Canada’s
national newspaper’, Addis must also increase cross-Canada news
The Globe has been redefining itself since the mid-90s. The latest
tactics include the use of colour photographs. Indeed, the 1998 redesign
led to the Globe being named one of the best-designed papers in the
world. And the weekend edition, particularly the Arts and Books section,
is a favourite among the cognoscenti.
The newspaper’s stronghold among high-income, high-influence executives
is reflected in its Careers section, the country’s best guide to
opportunities in top management. And advertising tends to be dominated
by Saab, Audi, BMW and other high-end retailers and manufacturers.
Globe and Mail fact file
Owner Thomson Corporation
Price dollars 0.60 (Monday to Friday)
dollars 1.85 (Saturday)
Ad rate for full page
(weekday edition) dollars 48,890