The flotation of Freeserve in July, quickly followed by other
e-business flotations such as QXL and 365, proved that the internet
revolution had finally dawned in Europe.
The dotcom frenzy that has gripped the US for the past half decade began
to attract real money in the City.
Enter Connectis, the sober-looking and straight-talking magazine
supplement that was slipped into the folds of Pearson’s three European
business newspapers - the Financial Times, France’s Les Echoes and
Spain’s Expansion - last November.
Connectis aims to exploit interest in Europe’s fledgling e-sector.
Germany, which has the most developed web industry on the Continent, is
also the scene for Pearson’s big European launch of 2000 - FT
Peter Highland, director of Connectis publishers, Partnership
Publishing, says the supplement ’is aimed at the senior management
readership of Pearson’s papers - people who need to know what the impact
of e-commerce is going to be. We have heard about the US, but what is
interesting is what’s going on in Europe.
’Advertisers are demanding that Pearson and its competitors leverage
their various resources and put together packages with pan-European
The editorial gap is quite large - if you don’t know what is going on in
Germany, and you don’t read the FT, you would have a problem in finding
the coverage elsewhere.’
Unlike the news-driven Pearson dailies, Connectis aims to be more
reflective and deal with e-commerce as it affects Europe as a whole.
Connectis’s closest rival appears to be the joint venture title by The
Economist and the Wall Street Journal, called Handelsblatt Convergence,
which is published as a supplement to the Journal’s European
Unsurprisingly, advertisers in Connectis include Intel, Compaq and
As anyone who hasn’t been in a coma for the past few years knows, and as
Connectis won’t let us forget, we are immersed in what is being likened
to a third industrial revolution. ’It would be irresponsible if we
didn’t do this seriously,’ Highland says.
Connectis fact file
Launched November 1999
Circulation 600,000 for first issue
Ad rate for full page dollars 28,368
Edited by Anna Griffiths Tel: 0181-267 4892 E-mail: