Campaign is launching a two-day global event bringing adland together to discuss how we get the world of advertising back to business and what that will look like.
Travelling the world from Asia, making its way to Europe and then North America, Campaign Connect will take place during 2-3 June, bringing you the latest insights and advice from around the globe.
Leaders from media, marketing, advertising and our own editorial teams will share experiences, opinions and ideas across three regions through a mix of live webinars, panel discussions and case studies to ensure brands and agencies are in the best shape they can be and are recovery ready.
The aim is for the industry to support each other and look positively forward at the steps, bold creative risks and the questioning of established processes needed to address new challenges.
Gideon Spanier, UK editor-in-chief at Campaign, said: "The UK and most other major European markets have been badly hit by coronavirus and it is essential to focus on rebuilding growth, because the recovery is going to take time. Some of the changes that we are making to our working life and travel have been surprising and unexpected but other shifts, towards ecommerce, streaming and digital consumption, were already happening before the crisis and are accelerating now.
"Collaboration and sharing ideas and best practice are vital in this new, uncertain era, which is why the global ambition of Campaign Connect is so exciting. By learning from each other and from other markets around the world, we are going to find fresh purpose and growth."
The advertising and marketing industry is in the midst of its most serious crisis in living memory. But personal, corporate, national and global economic stability requires businesses to emerge from this crisis as quickly and effectively as possible.
Campaign Connect wants to help marketing and advertising businesses to do that.