The Radio Advertising Bureau is linking up with Campaign to take
the Aerial Awards for radio advertising to a wider audience. With
immediate effect, the awards will be known as the Aerial Awards in
association with Campaign.
Established by the RAB on behalf of the commercial radio industry in
1995, and one of only six awards schemes that are endorsed by the IPA
Creative Directors Forum, the Aerial Awards are designed to reward
creative excellence through a combination of annual and monthly
The winners are decided on the night of the awards using a system of
electronic interactive voting.
The ceremony is traditionally held at Bafta and this year will take
place on 30 October. A total of 250 creatives will vote for the winners
from a shortlist created by a nominations panel.
The panel is chaired this year by Malcolm Duffy, the creative director
of Miles Calcraft Briginshaw Duffy.
Caroline Marshall, Campaign's editor, commented: "The Aerials are run by
creatives for creatives and I have long admired their positive
contribution in rewarding good ads. Radio advertising is higher on the
agenda of all creatives as a result of the Aerials and we hope we can
build on this renaissance still further in the future."
Douglas McArthur, the chief executive of the RAB, added: "Establishing
the Aerial Awards as a must-win has been achieved to a large extent - we
are now looking to develop their credibility even further."
Separately, seven creative chiefs have agreed to sit on the newly formed
Aerials Council. The members will be Tim Ashton of Circus, Larry Barker
of BMP DDB, Robert Campbell of Young & Rubicam, Malcolm Duffy of MCBD,
Chris O'Shea of Banks Hoggins O'Shea/FCB, Jaspar Shelbourne of J. Walter
Thompson and Mark Tutssel of Leo Burnett.
Caroline Marshall also joins the council.