Campaign links up with the RAB to boost profile of Aerial Awards

The Radio Advertising Bureau is linking up with Campaign to take

the Aerial Awards for radio advertising to a wider audience. With

immediate effect, the awards will be known as the Aerial Awards in

association with Campaign.

Established by the RAB on behalf of the commercial radio industry in

1995, and one of only six awards schemes that are endorsed by the IPA

Creative Directors Forum, the Aerial Awards are designed to reward

creative excellence through a combination of annual and monthly


The winners are decided on the night of the awards using a system of

electronic interactive voting.

The ceremony is traditionally held at Bafta and this year will take

place on 30 October. A total of 250 creatives will vote for the winners

from a shortlist created by a nominations panel.

The panel is chaired this year by Malcolm Duffy, the creative director

of Miles Calcraft Briginshaw Duffy.

Caroline Marshall, Campaign's editor, commented: "The Aerials are run by

creatives for creatives and I have long admired their positive

contribution in rewarding good ads. Radio advertising is higher on the

agenda of all creatives as a result of the Aerials and we hope we can

build on this renaissance still further in the future."

Douglas McArthur, the chief executive of the RAB, added: "Establishing

the Aerial Awards as a must-win has been achieved to a large extent - we

are now looking to develop their credibility even further."

Separately, seven creative chiefs have agreed to sit on the newly formed

Aerials Council. The members will be Tim Ashton of Circus, Larry Barker

of BMP DDB, Robert Campbell of Young & Rubicam, Malcolm Duffy of MCBD,

Chris O'Shea of Banks Hoggins O'Shea/FCB, Jaspar Shelbourne of J. Walter

Thompson and Mark Tutssel of Leo Burnett.

Caroline Marshall also joins the council.