Contenders will compete in three categories - product, media and craft - in the hope of securing the top award, Best Individual Advertisement of the Year. The prize was won last year by Hooper Galton's Discovery Networks Europe ad, "age of terror".
The winners will be announced at the Grosvenor House Hotel on 24 March.
In the Best Colour Campaign category, DDB London's work for The Guardian will compete against the likes of Rainey Kelly Campbell Roalfe/Y&R's Land Rover ads, Leo Burnett's campaign for Heinz, Lowe's work for Quality Street and DDB London executions for Volkswagen Beetle and Marmite.
The shortlist for the Best Grocery, Soft Drinks & Household category, dominated for the past two years by Mother's Schweppes work, includes "dinner table" and "drawer" for Heinz by Leo Burnett, Lowe's "Big Purple", "Toffee Finger" and "Green Triangle" for Quality Street and DDB London's Marmite ads "lunchbox" and "tongue".
The chairman of the judges, John Hegarty, said: "More people are watching TV but that doesn't mean print can't deliver. The medium needs to regain its confidence and swagger. The winners have demonstrated how to do that."
To book a table, called Bridget Drummond at Haymarket Events on (020) 8267 4090 or e-mail bridget.drummond@ haynet.com.