CAMPAIGN MEDIA AWARDS 1998: The DoubleClick UK Award - Best Use of New Media - Orange



Internet activity was recommended to Orange by the media agency. The

client needed to complement its Ridley Scott-directed TV and cinema

advertising, accentuating the positive elements in the Orange vision of

the future.

The strategy included building a series of partnerships with hand-picked

sites and creating tailored material which looked to the future (eg

newspaper sites integrated ’tomorrow’s news’ into front pages). There

was a competition hook encouraging visits to the Orange home page, which

carried images from the TV campaign and was shaped to accommodate

inquiries from TV and partners’ sites.

Blockbuster UK and Teletext

Having switched Blockbuster UK’s media spend from TV into radio, this

campaign used a sign-posted Teletext site to reach consumers in the home

and to fit with the ’nothing on? - make it a Blockbuster night’



Title: Orange

Media Agency: Mediapolis

Group Director: Jeremy Krantz

Media Planner/Buyer: Dave Egerton

Client: Orange

Brand/Product: Better place

Head of Marketing Services: Rob Furness

Advertising Manager: Nicole Louis


Title: Blockbuster UK and Teletext

Media Agency: Media Solutions Group

Planning Director: Graham Hawkey-Smith

Account Director/Media Planner: Mike Cookson

Client: Blockbuster UK

Brand/Product: Video rental listings

Marketing Director: Siobhan Chatburn

Media/Brand Manager: Alison Collins.


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