Orange
Internet activity was recommended to Orange by the media agency. The
client needed to complement its Ridley Scott-directed TV and cinema
advertising, accentuating the positive elements in the Orange vision of
the future.
The strategy included building a series of partnerships with hand-picked
sites and creating tailored material which looked to the future (eg
newspaper sites integrated ’tomorrow’s news’ into front pages). There
was a competition hook encouraging visits to the Orange home page, which
carried images from the TV campaign and was shaped to accommodate
inquiries from TV and partners’ sites.
Blockbuster UK and Teletext
Having switched Blockbuster UK’s media spend from TV into radio, this
campaign used a sign-posted Teletext site to reach consumers in the home
and to fit with the ’nothing on? - make it a Blockbuster night’
strategy.
WINNER
Title: Orange
Media Agency: Mediapolis
Group Director: Jeremy Krantz
Media Planner/Buyer: Dave Egerton
Client: Orange
Brand/Product: Better place
Head of Marketing Services: Rob Furness
Advertising Manager: Nicole Louis
COMMENDATION
Title: Blockbuster UK and Teletext
Media Agency: Media Solutions Group
Planning Director: Graham Hawkey-Smith
Account Director/Media Planner: Mike Cookson
Client: Blockbuster UK
Brand/Product: Video rental listings
Marketing Director: Siobhan Chatburn
Media/Brand Manager: Alison Collins.
