CAMPAIGN MEDIA AWARDS 1998: The DoubleClick UK Award - Best Use of New Media - Orange

Orange

Orange



Internet activity was recommended to Orange by the media agency. The

client needed to complement its Ridley Scott-directed TV and cinema

advertising, accentuating the positive elements in the Orange vision of

the future.



The strategy included building a series of partnerships with hand-picked

sites and creating tailored material which looked to the future (eg

newspaper sites integrated ’tomorrow’s news’ into front pages). There

was a competition hook encouraging visits to the Orange home page, which

carried images from the TV campaign and was shaped to accommodate

inquiries from TV and partners’ sites.



Blockbuster UK and Teletext



Having switched Blockbuster UK’s media spend from TV into radio, this

campaign used a sign-posted Teletext site to reach consumers in the home

and to fit with the ’nothing on? - make it a Blockbuster night’

strategy.



WINNER



Title: Orange



Media Agency: Mediapolis



Group Director: Jeremy Krantz



Media Planner/Buyer: Dave Egerton



Client: Orange



Brand/Product: Better place



Head of Marketing Services: Rob Furness



Advertising Manager: Nicole Louis



COMMENDATION



Title: Blockbuster UK and Teletext



Media Agency: Media Solutions Group



Planning Director: Graham Hawkey-Smith



Account Director/Media Planner: Mike Cookson



Client: Blockbuster UK



Brand/Product: Video rental listings



Marketing Director: Siobhan Chatburn



Media/Brand Manager: Alison Collins.



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