Blockbuster UK, Romeo & Juliet The film, starring Leonardo di
Caprio, was a box-office hit, so it was highly likely to be a popular
video to rent. It already had heavy support across broadcast media from
the distributor, Fox, so this provided an opportunity for Blockbuster to
hit a target of young trendies - an audience it is keen to build. The
answer was a playful campaign designed to run on lonely hearts and
problem pages, which could get to this difficult-to-reach target
audience on a low budget.
Wallis, dress to kill
The media plan used print ads, but only in a handful of carefully
researched core titles, supported by ads in shop windows, on carrier
bags and postcards. A cover-mounted discount card and eight-page
gatefold in Cosmopolitan completed the plan.
Virgin Atlantic, Eurostar ticket offer
The Virgin Upper Class offer was promoted by running a full-page colour
ad - initially in business weeklies - with an envelope containing two
spoof ’tickets’.
WINNER
Title: Blockbuster UK, Romeo & Juliet
Media Agency: Media Solutions Group
Planning Director: Graham Hawkey-Smith
Account Director/Media Planner: Michael Aneto
Creative Agency: TBWA GGT Simons Palmer
Creative Director: Jim Thornton
Account Director: Graham Christie
Account Planner: Neil Amor
Client: Blockbuster UK
Brand/Product: Romeo & Juliet video release
Marketing Director: Siobhan Chatburn
Media/Brand Manager: Piers Skinner
COMMENDATION
Title: Wallis, dress to kill
Media Agency: Motive Communications
Media Director: Steve Clark
Media Manager: Jayne Potter
Creative Agency: Bartle Bogle Hegarty
Creative Director: John Hegarty
Account Director: Steve Kershaw
Account Planner: Shazia Brawley
Client: Wallis
Brand/Product: Wallis
COMMENDATION
Title: Virgin Atlantic, Eurostar ticket offer
Media Agency: Manning Gottlieb Media
Media Director: Colin Gottlieb
Media Manager: Heather Scanlan
Creative Agency: Rainey Kelly Campbell Roalfe
Creative Director: Robert Campbell
Account Director: Judy Mitchem
Account Planner: Andy Nairn
Client: Virgin Atlantic Airways
Brand/Product:Upper Class
General Manager Marketing: Alison Copus
Media/Brand Manager: Breda Bubear.
