WINNER
Title: BA can't get it up!
Media Agency: Virgin in-house press office
Client: Virgin Atlantic
Marketing Director: Alison Copus
COMMENDED
Title: Poster tastes supreme with Heinz
Media Agency: Starcom Motive
Media Director: Ago di Falco
Media Planner/buyer: Gavin Reeder
Creative Agency: Leo Burnett
Creative Director: Gerard Stamp
Account Director: Arianna Cefis
Account Planner: Sharon Masnick
Client: Heinz
Brand/Product: Salad Cream
Marketing Director: Claudagh Ward
Media/Brand Manager: Joanna King
VIRGIN ATLANTIC - BA CAN'T GET IT UP!
Virgin Atlantic reinforced its image as a company that never overlooks a media opportunity at the expense of British Airways, with a sharp dig at the mechanical problems that led to the failure, at the first attempt, to erect the British Airways Millennium Wheel.
An airship was dispatched, along with a Press Association photographer, to fly past the wheel, with a banner proclaiming 'BA can't get it up!'.
The photo, which appeared on the same day as BA's share price plunged to a new low, gained coverage in both the regional and national press and proved to have surprising longevity - it continued to be used even after the wheel had been erected. All for a total cost of just under pounds 10,000.
POSTER TASTES SUPREME WITH HEINZ
As part of the relaunch of Heinz Salad Cream to the 20-something market, Starcom Motive devised a media stunt that capitalised on the advertising strapline: 'Any food tastes supreme with Heinz Salad Cream.' The agency commissioned a man to eat a poster garnished with Heinz Salad Cream. On only one of the 14 days it took him to finish the poster, more than 1.4 million cars and 3.2 million people passed the site
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