CAMPAIGN MEDIA AWARDS 2000: Best One-off Stunt - Winner: Virgin Atlantic - BA can't get it up!



Title: BA can't get it up!

Media Agency: Virgin in-house press office

Client: Virgin Atlantic

Marketing Director: Alison Copus


Title: Poster tastes supreme with Heinz

Media Agency: Starcom Motive

Media Director: Ago di Falco

Media Planner/buyer: Gavin Reeder

Creative Agency: Leo Burnett

Creative Director: Gerard Stamp

Account Director: Arianna Cefis

Account Planner: Sharon Masnick

Client: Heinz

Brand/Product: Salad Cream

Marketing Director: Claudagh Ward

Media/Brand Manager: Joanna King


Virgin Atlantic reinforced its image as a company that never overlooks a media opportunity at the expense of British Airways, with a sharp dig at the mechanical problems that led to the failure, at the first attempt, to erect the British Airways Millennium Wheel.

An airship was dispatched, along with a Press Association photographer, to fly past the wheel, with a banner proclaiming 'BA can't get it up!'.

The photo, which appeared on the same day as BA's share price plunged to a new low, gained coverage in both the regional and national press and proved to have surprising longevity - it continued to be used even after the wheel had been erected. All for a total cost of just under pounds 10,000.


As part of the relaunch of Heinz Salad Cream to the 20-something market, Starcom Motive devised a media stunt that capitalised on the advertising strapline: 'Any food tastes supreme with Heinz Salad Cream.' The agency commissioned a man to eat a poster garnished with Heinz Salad Cream. On only one of the 14 days it took him to finish the poster, more than 1.4 million cars and 3.2 million people passed the site


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