Title: Stella Artois - movies that matter
Media Agency: Starcom Motive
Media Director: Peter Edwards
Account Director/Media Planner: Tracy Darwen
Creative Agency: Lowe Lintas
Creative Director: Charles Inge
Account Director: Harriet Bell
Client: Interbrew
Brand/Product: Stella Artois
Marketing Director: Richard Evans
Media/Brand Manager: Jo Franks
Stella Artois' mission is to add value to consumers' film experience.
It is a strategy that has proved award-winning in the past. However, this year, Starcom Motive added innovations and extensions to the media concept and achieved new levels of success.
This year saw the development of the broadcast sponsorship tie-up with Channel 4, making Sunday nights a film occasion dubbed 'Sunday Nights In'. The tie-up was extended to FilmFour and was promoted weekly in Heat magazine. Also this year, it has pioneered an online film awards scheme, 'The Stellas', and commissioned advertiser-funded programming of its outdoor Screenings to run on Channel 4.
In the course of the year, sales of the brand rose by 37 per cent. A year ago, Stella was the number-six FMCG brand in the UK. Today, it is number four.
