CAMPAIGN MEDIA AWARDS 2000: CAMPAIGN GOLD AWARD - Best Media Campaign of the Year: Stella Artois

Title: Stella Artois - movies that matter

Title: Stella Artois - movies that matter

Media Agency: Starcom Motive

Media Director: Peter Edwards

Account Director/Media Planner: Tracy Darwen

Creative Agency: Lowe Lintas

Creative Director: Charles Inge

Account Director: Harriet Bell

Client: Interbrew

Brand/Product: Stella Artois

Marketing Director: Richard Evans

Media/Brand Manager: Jo Franks

Stella Artois' mission is to add value to consumers' film experience.

It is a strategy that has proved award-winning in the past. However, this year, Starcom Motive added innovations and extensions to the media concept and achieved new levels of success.

This year saw the development of the broadcast sponsorship tie-up with Channel 4, making Sunday nights a film occasion dubbed 'Sunday Nights In'. The tie-up was extended to FilmFour and was promoted weekly in Heat magazine. Also this year, it has pioneered an online film awards scheme, 'The Stellas', and commissioned advertiser-funded programming of its outdoor Screenings to run on Channel 4.

In the course of the year, sales of the brand rose by 37 per cent. A year ago, Stella was the number-six FMCG brand in the UK. Today, it is number four.


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