Title: Stella Artois - movies that matter
Media Agency: Starcom Motive
Media Director: Peter Edwards
Head of Development: Tracy Darwen
Creative Agency: Lowe Lintas
Creative Director: Charles Inge
Account Director: Harriet Bell
Brand/Product: Stella Artois
Marketing Director: Richard Evans
Media/Brand Manager: Jo Franks
Title: Go everywhere
Media Agency: Optimedia
Media Director: Greg Grimmer
Group Director: Nick Vale
Creative Agency: HHCL & Partners
Creative Director: Axel Chaldecott
Account Director: Fiona Lewis
Account Planner: Giselle Okin
Sales and Marketing Director: David Magliano
Media/Brand Manager: Mireille Briggs
STELLA ARTOIS - MOVIES THAT MATTER
Stella Artois, via its agency Starcom Motive, has developed a multimedia dialogue to communicate its 'movies that matter' media property.
Its brand commercial appears only in quality or cult films on TV and it also promotes its brand in arthouse cinemas, through sponsorship of film awards and has a broadcast sponsorship tie-up with Channel 4.
Other promotional elements include its print sponsorships with Empire magazine and The Guardian and this year it also used Heat magazine to promote its broadcast sponsorship on Channel 4. Also this year, it has pioneering an online film awards scheme, The Stellas.
It is a strategy that continues to push the brand to new levels of success.
A year ago, Stella was the number-six FMCG brand in the UK, today it is number four.
GO - GO EVERYWHERE
Go, British Airways' low-cost airline, has created signpost media sites across a number of media channels, which it uses consistently at high-frequency levels to promote new developments, themed messages and price promotions. This strategy involves using newspapers, magazines, flyers, taxis, the web, posters, radio and TV. It has worked. In 12 months, the airline achieved awareness levels that took its rivals three years to attain.