CAMPAIGN MEDIA AWARDS 2001: Best Strategic Idea by a Media Owner in Outdoor

Pizza Hut



Pizza Hut's Bracknell branch is located on the extremity of the Princess

Square Shopping Centre in Bracknell and is planned to target shoppers as

they drive into the car park. A huge proportion of shoppers arrive by

car in Princess Square, and, through T4 Media's Ticketboy innovation,

all of them were presented with the idea of having lunch at Pizza Hut

and eating a buffet lunch for £4.99 when they were at the ticket

barrier.



By recording ticket sales, T4 Media could tell Pizza Hut exactly how

many people had seen the ad from the moment the advertising

appeared.



The local branch estimated that lunchtime sales had doubled from the

first day the campaign launched. Pizza Hut has rolled out the Ticketboy

campaign to cover Bristol and Manchester outlets and further locations

are planned.



WINNER

Title: Pizza Hut Bracknell

Media Owner: T4 Media

Client: Pizza Hut

Brand/Product: Pizza Hut Restaurant

Marketing Director: Bill Ogle