Pizza Hut
Pizza Hut's Bracknell branch is located on the extremity of the Princess
Square Shopping Centre in Bracknell and is planned to target shoppers as
they drive into the car park. A huge proportion of shoppers arrive by
car in Princess Square, and, through T4 Media's Ticketboy innovation,
all of them were presented with the idea of having lunch at Pizza Hut
and eating a buffet lunch for £4.99 when they were at the ticket
barrier.
By recording ticket sales, T4 Media could tell Pizza Hut exactly how
many people had seen the ad from the moment the advertising
appeared.
The local branch estimated that lunchtime sales had doubled from the
first day the campaign launched. Pizza Hut has rolled out the Ticketboy
campaign to cover Bristol and Manchester outlets and further locations
are planned.
WINNER
Title: Pizza Hut Bracknell
Media Owner: T4 Media
Client: Pizza Hut
Brand/Product: Pizza Hut Restaurant
Marketing Director: Bill Ogle
