CAMPAIGN MEDIA AWARDS 2001: The Ortus Interim Solutions Award - Best Sponsorship

T&T and Popstars



The media fit between T&T and Popstars centred on a "real" fruit drink

sponsoring a programme about "real" talent. The TV sponsorship appeared

weekly on ITV as well as daily on ITV2. In total, 17 bumpers were

created so that the sponsorship idea didn't wear thin.



T&T sponsorship extended to Popstars' online presence, which enabled

surfers to play a T&T-sponsored DJ mix competition. Other platforms

included a web link on e-mail marketing about Popstars as well as SMS

messaging.



The sponsorship also extended to sampling at Hear'say's first press

conference as well as on-pack and in-store promotion.



AC Nielsen research shows that T&T has gone from being a relatively

unknown brand to being the fastest-growing drink in the UK take-home

sector.



Movies that matter



Stella Artois' tie-in with the silver screen scooped the award for best

sponsorship in 2000.



The package includes Stella's broadcast sponsorship deal with Channel 4,

making Sunday night films "Sunday nights in". The Stella Artois brand

commercial now appears only in breaks in Stella-sponsored films. "Stella

Screen on location" sees films such as The Beach showing on Brighton

Beach as well as The Blair Witch Project in Highgate Woods free of

charge.



The offering was extended out in 2001 through an initiative in Hotdog

magazine which includes profiles of behind-the-scenes film staff and a

100-page DVD bible tip-on.



WINNER

Title: T&T and Popstars

Media Agency: Burkitt DDB

Media Director: Candice Knapper

Account Director/ Media Planner: Candice Knapper

Creative Agency: Burkitt DDB

Creative Directors: Philip Webb, Tony Curran

Account Director: Tatjana Switajewski

Account Planner: Robbie Burton-Sanigar

Client: T&T Beverages

Brand/ Product: T&T

Managing Director: Dafer Alazri

COMMENDATION

Title: Movies that matter

Media Agency: Starcom Motive

Media Director: Peter Edwards

Account Director/Media Planner: Duff Borer

Creative Agency: Cowe Lintas

Creative Director: Vince Squibb

Account Director: Matt Edwards

Account Planner: Jo Reid

Client: Interbrew

Brand/ Product: Stella Artois

Marketing Director: Jo Franks

Media or Brand Manager: Catherine Flahive



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