By teaming up with The Economist, Business Week, Fortune and The
Wall Street Journal Europe, UBS Warburg intended to connect with its
target audience at Davos, the annual forum for top business and
political leaders.
Media activity included a four-page cover-wrap with The Economist, as
well as a three-page gatefold on the inside front cover of the Corporate
Finance survey.
On The Wall Street Journal Europe, UBS Warburg ads appeared in each
corner of the share listings page, as well as on a belly wrap. The hotel
also distributed copies of The Wall Street Journal Europe which it
stickered, letting delegates know that the newspaper came with UBS
Warburg's compliments.
WINNER
Title: News that matters
Media Agency: Starcom Motive
Media Director: Ian Clarke
Group head: Karen Ladd
Creative Agency: Publicis
Client: UBS Warburg
Brand/Product: Financial Services
Group Head of Advertising: Deborah Keily
