CAMPAIGN MEDIA AWARDS 2001: The William Reed Group Award - Best Use of Business Magazines - News that matters

By teaming up with The Economist, Business Week, Fortune and The

Wall Street Journal Europe, UBS Warburg intended to connect with its

target audience at Davos, the annual forum for top business and

political leaders.



Media activity included a four-page cover-wrap with The Economist, as

well as a three-page gatefold on the inside front cover of the Corporate

Finance survey.



On The Wall Street Journal Europe, UBS Warburg ads appeared in each

corner of the share listings page, as well as on a belly wrap. The hotel

also distributed copies of The Wall Street Journal Europe which it

stickered, letting delegates know that the newspaper came with UBS

Warburg's compliments.



WINNER

Title: News that matters

Media Agency: Starcom Motive

Media Director: Ian Clarke

Group head: Karen Ladd

Creative Agency: Publicis

Client: UBS Warburg

Brand/Product: Financial Services

Group Head of Advertising: Deborah Keily



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